![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Christofi Michael Vrontis Demetris Leonidou Erasmia
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.32, Iss.2, 2014-04, pp. : 174-189
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Modeling strategic management for cause-related marketing
By Tsai Shu-Pei
Marketing Intelligence & Planning, Vol. 27, Iss. 5, 2009-07 ,pp. :