Related content

Goodwill hunting? Influences of product-cause fit, product type, and donation level in cause-related marketing

By Chang Chun-Tuan   Liu Hsiu-Wen  

Marketing Intelligence & Planning, Vol. 30, Iss. 6, 2012-09 ,pp. : 634-652

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The meaning and uses of cause-related marketing

By Ikiebey Godson   Omovbude Rita   Shogbanmu Segun   Otubanjo Olutayo  

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 383-400

Westburn Publishers Ltd

Access to resources Recommend Favorite

Toward effective use of cause-related marketing alliances

By Till Brian D.   Nowak Linda I.  

Journal of Product and Brand Management, Vol. 9, Iss. 7, 2000-12 ,pp. : 472-484

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modeling strategic management for cause-related marketing

By Tsai Shu-Pei  

Marketing Intelligence & Planning, Vol. 27, Iss. 5, 2009-07 ,pp. : 649-665

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cause-related marketing: how generation Y responds

By Cui Yanli   Trent Elizabeth S   Sullivan Pauline M   Matiru Grace N  

International Journal of Retail & Distribution Management, Vol. 31, Iss. 6, 2003-05 ,pp. : 310-320

Emerald Group Publishing Ltd

Access to resources Recommend Favorite