Family business internationalisation through a digital entry mode

Author： Plakoyiannaki Emmanuella   Kampouri Aikaterini Pavlos   Stavraki Georgia   Kotzaivazoglou Iordanis  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.32, Iss.2, 2014-04, pp. : 190-207

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