Effects of green brand on green purchase intention

Author: Huang Yi-Chun   Yang Minli   Wang Yu-Chun  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.32, Iss.3, 2014-04, pp. : 250-268

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next