The effect of pre-entry information on relational outcomes in franchising: Model conceptualisation and gender comparison

Author： Weaven Scott K. Grace Debra Frazer Lorelle Giddings Jeffrey

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.1-2, 2014-02, pp. : 193-217

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