Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities

Author： Furey Sheila   Springer Paul   Parsons Christine  

Publisher： Routledge Ltd

ISSN： 0884-1241

Source： Journal of Marketing for Higher Education, Vol.24, Iss.1, 2014-01, pp. : 99-121

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