Period of time: 2014年1期
Publisher: Routledge Ltd
Founded in: 1988
Total resources: 13
ISSN: 0884-1241
Subject: G Culture, Science , Education, Sports
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing for Higher Education,volume 24,issue 1
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How branding process activities impact brand equity within Higher Education Institutions
By Williams Robert L.,Omar Maktoba in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.Does branding impact student recruitment: a critical evaluation
By Bock Dora E.,Poole Sonja Martin,Joseph Mathew in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.Do professors have customer-based brand equity?
By Jillapalli Ravi K.,Jillapalli Regina in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.Swayed by the logo and name: does university branding work?
By Idris Muhammad Zaffwan,Whitfield T. W. Allan in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.Constructing a brand identity scale for higher education institutions
By Goi Mei Teh,Goi Chai Lee,Wong David in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.By Tobolowsky Barbara F.,Lowery John Wesley in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.By Furey Sheila,Springer Paul,Parsons Christine in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.Identifying and analyzing touchpoints for building a higher education brand
By Khanna Monica,Jacob Isaac,Yadav Neha in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.Branding a state university: doing it right
By Dholakia Ruby Roy,Acciardo Linda A. in (2014)
Journal of Marketing for Higher Education,volume 24,issue 1 , Vol. 24, Iss. 1, 2014-01 , pp.