Customer preference for decision authority in credence services: The moderating effects of source credibility and persuasion knowledge

Author: Ngamvichaikit Anothai   Beise-Zee Rian  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.24, Iss.3, 2014-05, pp. : 274-299

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