Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products

Author： Keng Ching-Jui   Tran Van-Dat   Liao Tze-Hsien   Yao Chao-Ju   Hsu Maxwell K.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1066-2243

Source： Internet Research: Electronic Networking Applications and Policy, Vol.24, Iss.3, 2014-05, pp. : 270-291

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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