Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things

Author： Jara Antonio Parra María Skarmeta Antonio

Publisher： Springer Publishing Company

ISSN： 1617-4909

Source： Personal and Ubiquitous Computing, Vol.18, Iss.4, 2014-04, pp. : 997-1011

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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