Related content

Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise

By Lee Donghun  

International Journal of Sport Management and Marketing, Vol. 11, Iss. 3, 2012-06 ,pp. : 158-171

Inderscience Publishers

Access to resources Recommend Favorite

Virtual advertising and brand awareness

By Cianfrone Beth   Bennett Gregg   Siders Ron   Tsuji Yosuke  

International Journal of Sport Management and Marketing, Vol. 1, Iss. 4, 2006-08 ,pp. : 289-310

Inderscience Publishers

Access to resources Recommend Favorite

The impact of team identification on ice hockey brand associations

By Ross Stephen D.   Walsh Patrick   Maxwell Heather D.  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 196-210

Inderscience Publishers

Access to resources Recommend Favorite

Assessing the use of the brand personality scale in team sport

By Ross Stephen D.  

International Journal of Sport Management and Marketing, Vol. 3, Iss. 1-2, 2007-12 ,pp. : 23-38

Inderscience Publishers

Access to resources Recommend Favorite

Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls

By Becker Kip  

J. for Global Business Advancement, Vol. 6, Iss. 3, 2013-07 ,pp. : 212-225

Inderscience Publishers

Access to resources Recommend Favorite