The cyclical effect of advertising

Author: Jang SooCheong Shawn   Jang SooCheong Shawn  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-1049|27|7|1386-1408

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.27, Iss.7, 2015-10, pp. : 1386-1408

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Abstract