Author： LiljanderVeronicaDepartment of Marketing Hanken School of Economics Helsinki Finland GummerusJohannaDepartment of Marketing Hanken School of Economics Helsinki Finland SöderlundMagnusDepartment of Marketing and Strategy Stockholm School of Economics Stockholm Sweden AND Department of Marketing Hanken School of Economics Helsinki Finland
Publisher： Emerald Group Publishing Ltd
ISSN： 1066-2243
Source： Internet Research: Electronic Networking Applications and Policy, Vol.25, Iss.4, 2015-08, pp. : 610-632
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