Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan

Author: JraisatLuai E.Faculty of Business and Finance   The American University of Madaba   Madaba   Jordan   AkroushMamoun N.Talal Abu-Ghazaleh Graduate School of Business Administration   The German Jordanian University   Amman   Jordan   AL-FaouriRuba N.Marketing Department   Retal Graphic Design Company   Amman   Jordan   QatuLaila T.Marketing Department   The King Hussein Cancer Center   Amman   Jordan   KurdiehDina J.Protection of Environment and Biodiversity   GIZ GmbH   Amman   Jordan  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1750-6190|9|3|292-315

ISSN: 1750-6182

Source: International Journal of Culture, Tourism and Hospitality Research, Vol.9, Iss.3, 2015-08, pp. : 292-315

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Abstract