Author： McDonaldRobert E.Department of Marketing Texas Tech University Lubbock TX USA WeerawardenaJayUniversity of Queensland Brisbane St. Lucia Australia MadhavaramSreedharDepartment of Marketing Cleveland State University Cleveland Ohio USA MortGillian SullivanDepartment of Law and Management La Trobe University Bundoora Australia
Publisher： Emerald Group Publishing Ltd
E-ISSN： 2040-8269|38|9|970-991
ISSN： 2040-8269
Source： Management Research Review, Vol.38, Iss.9, 2015-09, pp. : 970-991
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