An Empirical Study of Smartphone User Behavior: The Effect of Innovation Characteristics, Brand Equity and Social Influence

Publisher： IGI Global_journal

E-ISSN： 1942-3918|7|1|1-24

ISSN： 1942-390x

Source： International Journal of Mobile Human Computer Interaction (IJMHCI), Vol.7, Iss.1, 2015-01, pp. : 1-24

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