Online word-of-mouth as a predictor of television rating

Author: Yeh Ching-Chiang  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1468-4535|39|6|831-847

ISSN: 1468-4527

Source: Online Information Review, Vol.39, Iss.6, 2015-10, pp. : 831-847

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Abstract