Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levels

Author: Beniflah Jake   Hughes Brian   Garcia Carlos  

Publisher: Henry Stewart Publications

E-ISSN: 2056-8010|1|1|19-31

ISSN: 2056-8002

Source: Journal of Cultural Marketing Strategy, Vol.1, Iss.1, 2015-08, pp. : 19-31

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Abstract