Journal of Cultural Marketing Strategy,volume 1,issue 1  (08-2015)

Period of time： 2015年1期

Publisher： Henry Stewart Publications

Founded in： 2015

Total resources： 3

E-ISSN： 2056-8010|1|1

ISSN： 2056-8002

Subject： F7 Trade Economy

Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Cultural Marketing Strategy,volume 1,issue 1

Menu

Editorial

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 5-5

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij

By de Mooij Marieke,Beniflah Jake in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 6-10

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

Cultural marketing: Maximising business effectiveness in a multicultural world

By de Mooij Marieke in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 11-18

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levels

By Beniflah Jake,Hughes Brian,Garcia Carlos in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 19-31

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour

By Villarreal Ricardo,A. Blozis Shelley in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 32-44

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

Moving beyond basic localisation: Culturally customising digital content

By Singh Nitish,Chun Wootae,Benmamoun Mamoun in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 45-53

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

Harnessing the power of Facebook to target the Hispanic consumer: An automobile and QSR analysis

By Staples Edward,H. D. Fowler Tiama in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 54-63

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

The effect of cultural dimensions on brand loyalty of consumers in the USA

By S. Leslie Neleen,Korzenny Felipe in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 64-79

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

Consumer neuroscience: A method for optimising marketing communication

By Trabulsi Julia,Garcia-Garcia Manuel,E. Smith Michael in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 80-89

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

An epistemological study of Hispanic marketing, 1979–2015: The need to bridge theory with practice

By Beniflah Jake,C. Chatterjee Sharmila in (2015)

Journal of Cultural Marketing Strategy,volume 1,issue 1 , Vol. 1, Iss. 1, 2015-08 , pp. 90-112

Henry Stewart Publications

Abstract Access to resources Recommend Favorite

Total 10 item(s)