A relational approach to direct mail consumption

Author: Françoise Simon   Andrews Lynda  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|9-10|1527-1562

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.9-10, 2015-09, pp. : 1527-1562

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Abstract