Conjoint experiments for direct mail response optimization

Author： Vriens Marco   van der Scheer Hiek R   Hoekstra Janny C   Bult Jan Roelf  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.32, Iss.3-4, 1998-03, pp. : 323-339

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