Two- or one-dimensional view of arousal?

Author： Fan Xiaomeng   Chang En-Chung   Wegener Duane Theodore  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|9-10|1417-1435

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.9-10, 2015-09, pp. : 1417-1435

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