Author: Chetty Sylvie Ojala Arto Leppäaho Tanja
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|9-10|1436-1459
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.9-10, 2015-09, pp. : 1436-1459
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Abstract