Author： Carrillat François Anthony d'Astous Alain Bellavance François Canada François Eid Enseignes Média ModulMontréal
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|3-4|621-642
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 621-642
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