Firm-brand community value co-creation as alignment of practices

Author： Skålén Per   Pace Stefano   Cova Bernard  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|3-4|596-620

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 596-620

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