A novel approach for bidding on keywords in newly set-up search advertising campaigns

Author: Nabout Nadia Abou  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|5-6|668-691

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 668-691

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Abstract