The influence of plural organizational forms on beliefs and outcomes related to new product adoption

Author: Ritchie William J.   Young George   Shahzad Ali M.   Kolodinsky Robert W.   Melnyk Steven A.  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-6070|53|7|1619-1641

ISSN: 0025-1747

Source: Management Decision, Vol.53, Iss.7, 2015-08, pp. : 1619-1641

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Abstract