Origins of marketing thought in Britain

Author: Jones Brian   Tadajewski Mark  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|7-8|1016-1039

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.7-8, 2015-07, pp. : 1016-1039

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Abstract