Author: Vilches-Montero Sonia Noemi Spence Mark T.
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|5-6|782-805
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 782-805
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Abstract