The myth of consumer sovereignty: An exploratory study

Author： Tobacyk Jerome J.   Sharma Dheeraj  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347x

Source： The Marketing Review, Vol.15, Iss.2, 2015-0, pp. : 221-238

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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