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Period of time: 2015年2期
Publisher: Westburn Publishers Ltd
Founded in: 2000
Total resources: 26
ISSN: 1469-347x
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Marketing Review,volume 15,issue 2
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Consumer behaviour in the context of SMS-based marketing
By Shareef Mahmud Akhter,Dwivedi Yogesh K.,Rana Nripendra P. in (2015)
The Marketing Review,volume 15,issue 2 , Vol. 15, Iss. 2, 2015-0 , pp.![](/images/ico/ico5.png)
Mobile advertising: A review of the literature
By Billore Aditya,Sadh Ashish in (2015)
The Marketing Review,volume 15,issue 2 , Vol. 15, Iss. 2, 2015-0 , pp.![](/images/ico/ico5.png)
Development of a theoretical framework for brand devotion
By Sarkar Abhigyan,Sarkar Juhi Gahlot in (2015)
The Marketing Review,volume 15,issue 2 , Vol. 15, Iss. 2, 2015-0 , pp.![](/images/ico/ico5.png)
Information search behaviour of service consumers: Review and future directions
By Medhavi Sanjay,Medhavi Sanjay in (2015)
The Marketing Review,volume 15,issue 2 , Vol. 15, Iss. 2, 2015-0 , pp.![](/images/ico/ico5.png)
The myth of consumer sovereignty: An exploratory study
By Tobacyk Jerome J.,Sharma Dheeraj in (2015)
The Marketing Review,volume 15,issue 2 , Vol. 15, Iss. 2, 2015-0 , pp.![](/images/ico/ico5.png)
Brand experience formation mechanism and its possible outcomes: A theoretical framework
By Khan Imran,Rahman Zillur in (2015)
The Marketing Review,volume 15,issue 2 , Vol. 15, Iss. 2, 2015-0 , pp.