The heritage and current status of the 'Integrative Justice Model' for marketing to the poor

Author: Santos Nicholas J.C.   Laczniak Gene R.  

Publisher: Westburn Publishers Ltd

E-ISSN: 2044-9860|5|2|89-111

ISSN: 2044-4087

Source: Social Business, Vol.5, Iss.2, 2015-0, pp. : 89-111

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Abstract