A classificatory scheme for antecedents of the sources of “online brand equity”

Author： Rana Arunima   Bhat Anil   Rani Leela  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2040-7130|9|4|262-298

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.9, Iss.4, 2015-10, pp. : 262-298

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