Period of time： 2015年4期
Publisher： Emerald Group Publishing Ltd
Founded in： 2007
Total resources： 17
E-ISSN： 2040-7130|9|4
ISSN： 2040-7122
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Research in Interactive Marketing,volume 9,issue 4
Menu
A classificatory scheme for antecedents of the sources of “online brand equity”
By Rana Arunima,Bhat Anil,Rani Leela in (2015)
Journal of Research in Interactive Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2015-10 , pp.
Access to resources
Recommend
Consumers’ attitude towards social media advertising and their behavioural response
By Boateng Henry,Okoe Abednego Feehi in (2015)
Journal of Research in Interactive Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2015-10 , pp.Customer participation in online co-creation experience: the role of e-service quality
By Elsharnouby Tamer H.,Mahrous Abeer A. in (2015)
Journal of Research in Interactive Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2015-10 , pp.Exploring the Facebook Like: a product and service perspective
By Pelletier Mark J.,Horky Alisha Blakeney in (2015)
Journal of Research in Interactive Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2015-10 , pp.