Groupthink 2.0: An empirical analysis of customers' conformity-seeking in online communities

Author： Breitsohl Jan   Wilcox-Jones James Peter   Harris Ian  

Publisher： Westburn Publishers Ltd

E-ISSN： 1477-6421|14|2|87-106

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.14, Iss.2, 2015-0, pp. : 87-106

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