Social media practices in SME marketing activities: A theoretical framework and research agenda

Author: Atanassova Iva   Clark Lillian  

Publisher: Westburn Publishers Ltd

E-ISSN: 1477-6421|14|2|163-183

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.14, Iss.2, 2015-0, pp. : 163-183

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Abstract