User and Firm Generated Content on Online Social Media: A Review and Research Directions

E-ISSN： 2156-1745|6|3|34-49

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.6, Iss.3, 2016-07, pp. : 34-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

How online search behavior is influenced by user-generated content on review websites and hotel interactive websites

International Journal of Contemporary Hospitality Management, Vol. 27, Iss. 7, 2015-10 ,pp. : 1573-1597

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Online and social media recruitment

By Ladkin Adele Buhalis Dimitrios

International Journal of Contemporary Hospitality Management, Vol. 28, Iss. 2, 2016-02 ,pp. : 327-345

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Student-Generated Content Improves Online Learning of Programming

International Journal of Human Capital and Information Technology Professionals (IJHCITP), Vol. 7, Iss. 4, 2016-10 ,pp. : 79-92

IGI Global_journal

Access to resources Recommend Favorite

Selling rooms online: the use of social media and online travel agents

By Inversini Alessandro Masiero Lorenzo

International Journal of Contemporary Hospitality Management, Vol. 26, Iss. 2, 2014-02 ,pp. : 272-292

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas

International Journal of Online Marketing (IJOM), Vol. 4, Iss. 2, 2014-04 ,pp. : 1-14

IGI Global_journal

Access to resources Recommend Favorite