2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products

Author： van Mulken Margot   Hornikx Jos  

Publisher： John Benjamins Publishing Company

E-ISSN： 1569-979x|19|2|92-102

ISSN： 0142-5471

Source： Information Design Journal, Vol.19, Iss.2, 2011-01, pp. : 92-102

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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