Transformation challenge for magazines advertising expenditure (ADEX) revenue in Malaysia

Author: Sannusi Shahrul Nazmi   Mustaffa Normah   Pitchan Muhammad Adnan Bin  

Publisher: John Benjamins Publishing Company

E-ISSN: 1569-9838|25|2|181-190

ISSN: 0957-6851

Source: Journal of Asian Pacific Communication, Vol.25, Iss.2, 2015-01, pp. : 181-190

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Abstract