Metaphorical creativity and recontextualization in multimodal advertisements on e-business across time

Author： Hidalgo-Downing Laura   Kraljevic Mujic Blanca   Nuñez-Perucha Begoña  

Publisher： John Benjamins Publishing Company

E-ISSN： 2210-4097|3|2|199-219

ISSN： 2210-4070

Source： Metaphor and the Social World, Vol.3, Iss.2, 2013-01, pp. : 199-219

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Special issue on metaphorical creativity across modes

By Hidalgo-Downing Laura   Kraljevic Mujic Blanca  

Metaphor and the Social World, Vol. 3, Iss. 2, 2013-01 ,pp. : 133-139

John Benjamins Publishing Company

Access to resources Recommend Favorite

Across time, across the body

By Cooperrider Kensy   Núñez Rafael  

Gesture, Vol. 9, Iss. 2, 2009-01 ,pp. : 181-206

John Benjamins Publishing Company

Access to resources Recommend Favorite

Emotion and the Body:A Corpus-Based Investigation of Metaphorical Containers of ANGER across Languages

By  

International Journal of Cognitive Linguistics, Vol. , Iss. , 2014-07 ,pp. : 32-65

Nova Science Publishers, Inc.

Access to resources Recommend Favorite

Unrealistic scenarios, metaphorical blends and rhetorical strategies across genres

By Semino Elena  

English Text Construction, Vol. 3, Iss. 2, 2010-01 ,pp. : 250-274

John Benjamins Publishing Company

Access to resources Recommend Favorite

Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse

By Hidalgo Downing Laura   Kraljevic Mujic Blanca  

Review of Cognitive Linguistics. Published under the auspices of the Spanish Cognitive Linguistics Association, Vol. 9, Iss. 1, 2011-01 ,pp. : 153-178

John Benjamins Publishing Company

Access to resources Recommend Favorite