How Are Functional Foods Perceived in Japan Empirical Study of Young Japanese Consumers' Behavior

Publisher: GSE Research

E-ISSN: 2051-3631|14|4|185-199

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.14, Iss.4, 2012-01, pp. : 185-199

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Abstract

Stimulated by consumer interest in a healthy diet, the functional foods market is growing throughout the EU, USA, and Asia. Global food and beverage retailers are entering Japan, the world's second-largest market for functional foods, with many products and brands e.g., Cadbury's reCALDENT and Nestl's Milo.