INFLUENCE OF CONSUMER AND CATEGORY CHARACTERISTICS ON PRIVATE LABEL ATITTUDES AND PURCHASE INTENTION IN EMERGING MARKET: A CONCEPTUAL MODEL

Publisher： GSE Research

E-ISSN： 2051-3631|13|4|191-198

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.13, Iss.4, 2011-01, pp. : 191-198

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Abstract

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