An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising: The moderating role of product involvement

By Limbu Yam B.   Huhmann Bruce A.   Peterson Robin T.  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 6, Iss. 1, 2012-03 ,pp. : 23-38

Emerald Group Publishing Ltd

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Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising

By Lee-Wingate Sooyeon Nikki   Xie Ying  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, Iss. 3, 2010-09 ,pp. : 232-246

Emerald Group Publishing Ltd

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Investigating the effects of cosmeceutical product advertising in beauty-care decision making

By Meng Juan   Pan Po-Lin  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 6, Iss. 3, 2012-08 ,pp. : 250-266

Emerald Group Publishing Ltd

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Selling a super cosmeceutical: Contextualising risk in direct-to-consumer advertising of BOTOX® Cosmetic

By Mello Susan  

Health, Risk & Society, Vol. 14, Iss. 4, 2012-06 ,pp. : 385-398

Routledge Ltd

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An empirical investigation of the variations in direct-to-consumer prescription drug advertising

By Sen Kabir C.  

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 5, Iss. 4, 2011-11 ,pp. : 248-261

Emerald Group Publishing Ltd

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