THE ROLE OF MARKETING IN THE LIGHT OF CONSUMER BEHAVIOUR CHANGES IN THE ECONOMIC DOWNTURN: THE CASE OF POLAND

Publisher： GSE Research

E-ISSN： 2051-3631|12|2|240-251

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.12, Iss.2, 2010-01, pp. : 240-251

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