“情怀营销”的概念,传播机制及存在问题

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1005-3239|volume|4|29-33

ISSN: 1005-3239

Source: 公关世界, Vol.volume, Iss.4, 2016-01, pp. : 29-33

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Abstract