是“只见树木”还是“整片森林”——性别对消费者比较信息处理过程的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1008-3448|19|3|89-97

ISSN: 1008-3448

Source: 南开管理评论, Vol.19, Iss.3, 2016-01, pp. : 89-97

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Abstract