社会化电商互动性对品牌忠诚的影响研究——一个有调节的中介效应模型

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1005-9679|38|6|37-43

ISSN: 1005-9679

Source: 上海管理科学, Vol.38, Iss.6, 2016-01, pp. : 37-43

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Abstract