广告诉求、印象管理动机对绿色购买意愿的影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1005-8141|32|10|1204-1208

ISSN: 1005-8141

Source: 资源开发与市场, Vol.32, Iss.10, 2016-01, pp. : 1204-1208

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract