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广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 0439-755x|47|3|406-416
ISSN: 0439-755x
Source: 心理学报, Vol.47, Iss.3, 2015-01, pp. : 406-416
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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