非目标消费群体品牌使用行为对目标消费者品牌态度的影响——自我建构的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|29|8|110-120

ISSN: 1003-1952

Source: 管理评论, Vol.29, Iss.8, 2017-01, pp. : 110-120

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Abstract