When Product Placement Is NOT Product Placement: Reflections of a Movie Junkie

Author： Natharius David  

Publisher： Haworth Press

ISSN： 1049-6491

Source： Journal of Promotion Management, Vol.10, Iss.1-2, 2004-04, pp. : 213-218

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Product Placement and the Law

By Siegel Paul  

Journal of Promotion Management, Vol. 10, Iss. 1-2, 2004-04 ,pp. : 89-100

Haworth Press

Access to resources Recommend Favorite

Insinuating the Product into the Message: An Historical Context for Product Placement

By Turner Kathleen J.  

Journal of Promotion Management, Vol. 10, Iss. 1-2, 2004-04 ,pp. : 9-14

Haworth Press

Access to resources Recommend Favorite

Product Placement in the 21st Century

By Galician Mary Lou  

Journal of Promotion Management, Vol. 10, Iss. 1-2, 2004-04 ,pp. : 241-258

Haworth Press

Access to resources Recommend Favorite

On the Ethics of Product Placement in Media Entertainment

By Wenner Lawrence A.  

Journal of Promotion Management, Vol. 10, Iss. 1-2, 2004-04 ,pp. : 101-132

Haworth Press

Access to resources Recommend Favorite

Cast Away and the Contradictions of Product Placement

By Friedman Ted  

Journal of Promotion Management, Vol. 10, Iss. 1-2, 2004-04 ,pp. : 171-183

Haworth Press

Access to resources Recommend Favorite